Sunglasses Expert Launches Offshore Gear Brand SEATEK

August 20, 2017


Boynton Beach, Florida USA August 20, 2017 -  SEATEK Gear, LLC today announced the launch of their new collections of high performance offshore watches and polarized sunglasses.  Founded by veteran sunglasses professional Paul Dudley, SEATEK was created as a better and less expensive alternative to high priced and lower quality chain store brands.  The SEATEK ARGO dive watch features Swiss movement, 200 meter water depth resistance, sapphire crystal and is built by hand in the USA.  The ANSI certified sunglasses DEEP-V and PABLO are 100% made in Italy with advanced polarized lens systems by Carl Zeiss Vision.  A Miami native, Dudley began in the premium sunglasses business as US Marketing Manager for a renowned eyewear factory in Varese, Italy where he trained on all aspects of frame & lens technology and new product development.  He later went on to open a design and manufacturing consultancy creating premium sunglasses for mainstream apparel and eyewear labels, military, celebrities, athletes, race teams and other high profile clients.

Presented with the question what makes SEATEK different than other well established brands Dudley responded "As a consultant, the projects I enjoyed most were for boating and fishing applications because I live the lifestyle and am completely in tune with end user demands."  He continued to explain "When people find out my job they are not shy to share complaints about other brand's poor product quality, customer service headaches and over the top pricing.  I know our competitor's strengths and weaknesses intimately and have strategically positioned SEATEK to make a statement out of the gate.  We make a better product with superior materials & craftsmanship and charge less money."                             

SEATEK is currently selling the polarized sunglasses and premium timepieces on their website with a retail dealer program scheduled for Q3 2017.  In addition to offering their products direct to retailers and consumers they also prepare custom sunglasses and watches for corporate gift and incentive programs as well as being commissioned for special edition bespoke projects.  SEATEK will be introducing three new color variations of the ARGO watch and fifth and sixth sunglasses model options also in Q3 2017.  


SEATEK technical gear is specifically engineered for the hardcore offshore waterman. Proudly designed and field tested in Florida USA, SEATEK applies military grade raw materials, components and water resistance to all the products we manufacture. Our hand crafted watches, premium polarized optics and advanced offshore active gear deliver best in class performance and quality.  SEATEK is an independent USA owned and operated business.  All our design, style and function inspiration is a result of living, breathing and never getting enough of the offshore lifestyle.


Phone: 855-7-SEATEK (773-2835)


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